Advancement
Stay a step ahead of your colleagues with cross-discipline training and watch the promotions come your way!
The Advancement Plan
Take control of your career advancement. Start working with the GoToCMO to get the proper training needed to secure the position and title you desire. Books, videos or classes aren’t geared to your needs. The GoToCMO will personalize training to match your achievement goals.
Personalized
Training
Register today today to receive a personalized training plan…focused on what you want to learn. Register for Individual personalized training from $499 per session. Contact the GoToCMO for your specific needs.
Strategy
Research
Brand Purpose
Go-To-Market Plans
360o Integration
Strategies often focus on product, sales channels and financials. But to stay ahead of the competition, a well-thought-out strategy needs to put the target customer at the center of all decision making. It needs to be backed with data and research, integrated with the brand and customer facing activities (journey mapping), and connected to marketing promotions that drive key performance indicators (KPIs).
Advertising
Digital
Creative
Revenue Growth
So how is a marketer to expand their horizons if they are stuck within a track? Managers like to hire very specifically for one area to make their lives easier. Easier to hire, than to train or expand responsibilities. The GoToCMO has successfully trained marketers across all areas of advertising, and insists that the talent be given the opportunity to learn and grow. Train and add to your advertising knowledge base with the GoToCMO. Then show your manager you can take on more…or know more than them, allowing you to grow personally and professionally!
Analytics
Statistical Modeling
Machine Learning
Reporting & Measurement
Whether you’re running a digital campaign, linear media, or a sales contest, understanding how to test challenger strategies against your “champion” will be required. From targeting, testing, modeling for predictive behaviors, collecting data, to using machine learning to build cost-saving robots, these are essential tasks for every marketer.
Let the GoToCMO help you understand which analytic tools to use and how to use them to target for the best response. And most notably, learn the importance of attribution modeling to measure the impact of campaigns on revenue and profits.
Product Marketing
Pricing
Innovation
P&L Management
Category Strategy
Let the GoToCMO walk you through each element of a product marketing plan to ensure you optimize product value and deliver a healthy margin for the business.