Wondering What Type of Topics Are Covered?
Below are a sample of topics in which GoToCMO clients have asked questions about
and received answers. Make sure you are “in the know” and connect with the GoToCMO
to stay ahead of the curve.
from tv to TikTok and everything in between
Ideation through Execution
Defining a Purpose
Leveraging Market Research
Interpret Voice of Customer
Media Buying Decisions
Social Media for Conversion
Performance Beyond Clicks & Likes
Optimizing the Customer Journey
Managing Agencies & Vendors
Planning and Budgeting
Product Development Stage Gates
Growing the P&L
Driving Omni-Channel Sales
Understanding Sales Nurturing
Converting Leads to Sales
CRM Systems Integration
Field Support & Enablement
PR: Buzz to Sponsorships to Impressions
And so much more…
"As a young professional in today’s competitive industry, it can be hard to know how to navigate the interview and offer process. Gail offered invaluable advice while I was going through the hiring process, giving me feedback on negotiations and relocations. Most of my friends have the same level of job experience I do so while I appreciate their advice, it’s similar to my own experiences. Being able to pick the brain of someone who has been so professionally successful was something I truly valued, and Gail helped me by advising me on what to ask for in my offer, as well as what questions I may not have been thinking of during negotiations. It’s not often that you have access to someone who has been in such senior leadership positions at Fortune 500 companies and is willing to answer questions and provide advice on the spot to younger professionals. Having Gail in my corner has helped me see the success in my career I’d always hoped for."
Social Media Leader
Gail Galuppo became my mentor, coach and advisory all at once in less than year. My life has been impacted tremendously because of her guidance and allowed me to expand my career as a project manager at a top 15 global company."
Sr. Manager, Digital Demand Generation
Amazon Web Services
Formerly, Head of Intellectual Property, Legal & General Counsel
Standard Chartered Bank
While I’d like to think I know how to do every aspect of my job on paper, there are many challenges that arise on a daily basis that any college degree or internship can’t help me overcome. This is where it is helpful to be able to go to someone with decades of corporate experience and lean on them for their knowledge, experience, and advice. Taking advice like this from those around me who have done what I am doing today well before I have and learning from them is what lets me stand out in my organization and move closer towards reaching my ultimate career goals."
Director, Content Marketing
Camping World & Gander Outdoors
I have to definitely mention the most important quality that Gail possesses - which is her ability to connect at a personal with everyone she works with. Despite her professional level, Gail always took the time out to understand everyone, transcend cultural and interpersonal boundaries, and to treat everyone at par and as adults. I found the people working with Gail to be happy, motivated and bubbling with ideas. These values make me not to hesitate when referring to her leadership as John Maxwell would often refer as the highest form or a “Pinnacle”.
Since my time working with Gail, I have continued to seek help & mentorship when I needed her support and always found her to be available, accommodating and genuinely interested in helping me succeed. I am indeed very glad to have found such a solid mentor at the right time in my career and will always owe part of my success ahead to her.
Vignesh C V
Sr. Director, Head of Analytics
Gail has been the go-to person for guidance and coaching. Whether be it at a fortune 500 company or a vibrant startup, Gail helped me understand my strengths and weaknesses for each of the organizations I worked for, guided me on how to successfully manage cross-functional roles, but most importantly how to unlock my full potential both as a manager and a person.
Having direct access to such an experienced, talented, and trustworthy person has been pivotal to my personal growth."
Independent Account Executive
Gail saw my talents. She saw me. That's no small thing. She'll get you to a place of, Yes, I can and then making sure you actually do. She's a true supporter of women in the workplace.
Who Gail is as a person is only half the benefit of working with her. She also happens to be a deeply experienced CMO with vision and passion. All of those years of knowledge means she's like a walking wikipedia for all things brand, marketing, customer journey, and KPI. And yes, she loves to share all of that wisdom with others.
No matter where you want to go (even if you don't exactly know your path or your end game), Gail will help you get there."
Content Marketing Director
"It’s been over 22 years I have been on a continued journey in entrepreneurship and corporate career. My job takes me to countries, and to offices of blue-chip companies where I get a chance to meet global leaders of top corporations of the world. And once in a decade you meet a leader who redefines the meaning of leadership. Gail is one of those leaders with a combination of rare skill set. She demands laser precision in business initiatives and have zero tolerance for complacency. However, somehow she magically maintains a balance of compassion and empathy as well. This is a guideline for all the leaders under her that after all we are humans and that’s s what sets human race apart from machines. Her this style of leadership had a deep impact on me and I have improved as a person and as a leader. And it has helped me improve in my personal life and business life."
Managing Director / Partner.
Insight Group, Pakistan
"Gail is a proven business leader, a trusted CMO and is the best mentor I’ve had in my career as a marketer over the last 15+ years. What I love about Gail is how she brings a vision and strategy to life, and then empowers teams and individuals to take action and drive successful outcomes, no matter how big or small. I’m particularly grateful for Gail’s strong ability to coach me and help me accelerate my career from an individual contributor of marketing to a functional team leader of people, processes and large cross-functional business initiatives responsible for multi-billion-dollar customer acquisition. Gail’s leadership not only helped me hone my executive presence as I learned how to navigate this on the job, but she coached me on my communications and strategies needed to be more influential in an organization. As I continue to map out future goals and steps in my career, I often ask myself, “What would Gail Galuppo do?”
Digital Lending Lead
Javelin Strategy & Research
Director, US Innovation
"The first time I met Gail was around 10 years ago in Cairo when we were working together on a mobile payments partnership. I was impressed by her professionalism and integrity at work. Having said that, with her support and her great vision of the business, I acquired a lot of values and experience that had a great effect on my carrier going forward. Moreover, she is one of the few people that I can trust when it comes to professional advice."
"Gail Galuppo is a brand herself. She's always inspiring and available with with her best-in-class strategic advice and guidance—even though I was thousands of miles and time zones away. Her understanding of brand is prolific and strategy is world class. She has an amazing skill to connect brand attributes to the larger goals of an organization and monetization. I'll always call on her as my mentor."
Founder & CEO
Scout Story Lab and Little Sous, Inc.
"Still young and learning, Gail’s support and mentorship to me was priceless in managing and maneuvering across the politics at the leadership level."
Head of Shared Services
Nanyang Technological University Singapore
"As someone who reported to her, I can say Gail Galuppo is the very definition of the term “inspirational leader”. Her energy is infectious, and she truly knows the right levers to pull to get the very best out of her team as well as her peers. Her coaching and support make people want to deliver. Whether it is a conference room or boardroom, Gail knows how to command a room, articulate a vision and layout strategy needed to bring that vision to fruition. In Gail, you are getting world-class thought leadership, next level, innovative thinking, and approachable governance all rolled into one; which is a rare combination of talent in the c-suite these days."
Director, Product Marketing
"To say that Gail changed my life may sound dramatic, but it is absolutely the truth. She recognized potential in me that I didn’t see in myself, suggested I take a new role, and helped me grow. Under her mentorship, I was not only challenged and learned a great deal, but I also gained confidence in my abilities. She continues to help me grow in my career. When considering a new job, she not only offered advice on how to prepare for the interview, but helped me “know my worth” and negotiate through the process. Having Gail in my corner helped me TRANSFORM my career, and I am forever grateful. I am very thankful to have her as a friend and mentor, and would not be where I am today without her help and guidance!"
Digital Marketing Director
Childcare Network, Inc.
"Gail is a progressive leader and very passionate about new ideas and innovation, and you notice these quality the first time you interact with her. While working for her in the Group Decision Science team, I always had the freedom, support, coaching and motivation from her to innovate and provide the best analytics solution to the business units. She had set the examples that I want to follow and emulate, and that alone has helped me a lot in my career."
Chee Kiat L.
Principal Solutions Consultant
Director Business Development
Water’s Edge, Pte Ltd Singapore
Former Vice President, Global Analytics & Insight
Senior Brand Manager, APAC
"Gail coached me through a very difficult chapter in my career. I had eagerly accepted the opportunity to step into a prestigious “stretch assignment” and once there quickly realized that I was in over my head, did not have the resources I needed to succeed, and was paired with an openly hostile business partner. Gail helped me extricate myself from that role and move into a position that was a much better fit. My take away lesson was that my career success was dependent upon knowing my strengths and aligning myself with roles that were a good fit for me, even if others were pushing me in another direction. I learned that it is OK to say no to an opportunity if it is not the right fit. Her coaching has served me well throughout my career – thank you Gail!"
Chief of Staff
"As a high level executive, I thought Gail would have no time for the 29 years old Marketing Manager's challenges and issues. She not only dedicated a day for me on her very short business trip to Dubai, but she was always in touch to mentor me on developing my problem solving, product development and strategic thinking skills which significantly helped me develop my professional life. I will forever be grateful to Gail."
Dina J. Aslan
"Gail and I have known each other for over eight years. Throughout that time, Gail's mentorship has always "pushed me up". Her guidance and direction consistently set me up for success. But that's not to say it is always easy, because growth doesn't come from staying in a comfort zone. I value every conversation with Gail, and always appreciate her time and insights."
Vice President, Marketing
"I've known Gail for more than 10 years. In that time my career has grown and evolved significantly and that wouldn't have been possible without the guidance and mentorship I received from her. Gail provided seasoned advice on refining strategies, making tough decisions and building your own personal brand. She also advises on how to develop a work environment that is as rewarding as it is challenging. I can always count on her for the truth and the opportunity to ask questions and get the an honest response. I'm grateful to have access to someone who can see my faults, gifts and opportunities when I cannot. I continue to use Gail as my mentor throughout my career progression".
Business Leader of Creative Management
It was evident to me that Gail had a passion for investing in and coaching millennials when working with her as a marketer a fortune 500 company. She took the time to meet one-on-one with me and provide helpful feedback. It was extremely rare of someone her level to make time for someone brand new and low on the totem pole like me, but she did.
Fast forward two years and I now I own my own business and am the happiest I have been in my career. Gail taught me many lessons, but she also helped give me confidence. Her poise, intelligence, and level of forward thinking is still something I look up to her for to this day.
Gail is one of the smartest executives that you'll meet, yet also the most down to earth. One story I remember that illustrates this perfectly is one of my first times speaking with Gail in her office for a lunch meeting. Custom sandwiches were passed out. We started eating, then Gail realized I was eating her sandwich. I was mortified that I was eating the CMO's sandwich, but she thought it was no big deal. We switched and she still ate her sandwich (even with my big bite taken out of it.) It's a silly story, but I think this describes what it's like to work with Gail.
Founder & CEO
Marketing Influencer & Mom
"In my late 20’s, I was very lucky to have Gail as a mentor. Her depth of experience and knowledge, focus on growing talent to their full potential, and her innovative mindset were tremendously helpful to me while I was navigating my early career. I would highly recommend Gail as an executive coach and source of mentorship for the millennial generation.”
SVP, Head of Americas Product and Business Development
The Backup CEO
Sr. Marketing Consultant
Working with Gail has me thinking from time to time “what would Gail do?” From time to time during my long hours at work I use Gail’s C-suite experience as a motivator-especially since I am the only female in my group."
MetLife Investment Management